In this course, your presenter, Steve Epner, will show you how to distinguish yourself from your competition and articulate how and why you are better than anyone else at serving your market. There are three key steps you can implement now to attract and cement new business.
1. Know and advertise what business you are in
2. Listen to your customers
3. Know why you are better
For example, do you know what business are you in? If you are “only” a distributor and you're doing the same things your competitors are doing, then when sales becomes a matter of price, you won't be able to survive. Cutting price to remain competitive will be a race to the bottom no one will “win.”
As a distributor, you're not in the “fastener” or “safety products” business. What do you do better than anyone else? How is that of value to your customers?
Click the link below to progress to the next page where you can watch the short video entitled "Three Techniques to Beat the Competition."
About the Instructor
Steve Epner is the Managing Member of The Startup WithIN LLC, which focuses on helping companies to ignite their entrepreneurial spirit. The Startup WithIN believes that through ideation, innovation, validation, and acceleration, any company can find new ways to respond to old questions.
Steve is a member of the Graduate School of Business Faculty at Saint Louis University. He teaches Corporate Entrepreneurship and Innovation. In 2011, Steve attended the Babson College Entrepreneurship Program with educators from 14 countries.
Steve was awarded the Certified Speaking Professional designation in 2000 from the National Speakers Association. He is past Chairman of the Gateway Venture Mentoring Service and is the founder and manager of the St Louis Innovation Roundtable.
In May of 2007, Steve received a Master's of Science degree from the Purdue University School of Technology.